Privacy Policy

Depending on how you interact with us, we may collect:

• Waitlist: your email address and whether you signed up as a customer or a merchant.
• Contact form: your name, email address, phone number (optional), and the message you send us.
• Merchant applications: if you later apply to become a verified merchant, we may collect your business verification details — such as your ACRA/UEN business registration information, which you may choose to share with us via Myinfo Business — and photos of your workspace. Please only include photos you have the right to share, and avoid capturing other identifiable people without their consent.
• Automatically: basic technical information such as your IP address, used only to keep the site secure and prevent abuse of our forms.
• Website analytics:information about how you use this site — such as the pages you visit, how long you spend on them, your approximate location, and your device and browser type — collected through Google Analytics. See “Cookies and analytics” below.

We use your personal data only to:

• notify you about our launch and early-access invitations (if you joined the waitlist);
• respond to your enquiries (if you contacted us);
• verify merchant applicants and prepare their shops for launch;
• protect the website and prevent spam and abuse;
• understand how visitors find and use our website, so we can improve it.

We will not use your data for any unrelated purpose without first obtaining your consent.

By submitting your details through our forms, you consent to us collecting, using, and disclosing your personal data for the purposes set out above. You may withdraw your consent at any time by contacting our Data Protection Officer (see below); we will action reasonable requests, though doing so may mean we can no longer keep you on the waitlist or respond to you.

If you join the waitlist, we may email you about our launch and related updates. Any marketing email we send will include a way to unsubscribe, and you can opt out at any time. We do not sell or rent your personal data to third parties.

Your data is stored securely in secure Amazon Web Services (AWS) data centres located in Singapore (the AWS ap-southeast-1 region). We apply reasonable security measures — including access controls and encryption in transit — to protect it against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we take our responsibilities seriously.

Where your data is stored or processed outside Singapore, we take steps to ensure it receives a standard of protection comparable to that under the PDPA.

We do not sell or rent your personal data. We share it only with the service providers that help us run this website, and only to the extent needed:

• Amazon Web Services (AWS) — website hosting and database storage, in the Singapore region.
• Google Analytics— website usage analytics. See “Cookies and analytics” below.
• Telegram — when you join the waitlist or send us a message, we receive an internal notification containing your submission so we can respond promptly.

We may also disclose personal data where we are required to do so by law, or where necessary to protect our legal rights.

We keep your personal data only for as long as reasonably necessary for the purposes above, or to meet our legal and business obligations. Once it is no longer needed — for example, if you unsubscribe or ask us to delete it — we securely dispose of it.

Under the PDPA, you may:

• Access the personal data we hold about you;
• Correct any inaccurate or incomplete data;
• Withdraw consent or ask us to delete your data.

To make a request, email our Data Protection Officer below. We will respond within a reasonable time.

We use Google Analytics 4 to understand how people find and use this website — for example, which pages are most popular and roughly which country our visitors are in. This helps us improve the site ahead of launch.

Google Analytics places small files called cookies on your device (typically named _ga and _ga_*) so it can recognise a returning visit. Through these, it collects the pages you view, how long you spend on them, your approximate location, and general information about your device and browser. Google Analytics 4 does not store your IP address.

We do not use advertising cookies, we do not display ads on this site, and we do not use analytics data to follow you across other websites.

Because Google provides this service, the information above is processed by Google and may be stored on servers outside Singapore. Google's use of this data is governed by its own privacy policy.

How to opt out:you can block or delete cookies through your browser settings, or install Google's Analytics Opt-out Browser Add-on. Blocking these cookies will not stop you using this site or joining the waitlist.

For any questions, requests, or complaints about your personal data, please contact our Data Protection Officer:

Ply Collective
Email: hello@plycollective.sg

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with an updated date.